Tuesday 8 February 2022

Samsung Unpacked 2022: Tiger in the City and in-event BTS

 


Samsung is launching the flagship Galaxy S22 lineup along with new Tab S and other devices tomorrow. Samsung last week celebrated Chinese Lunar year of the tiger with the official launch of Tiger in the city Galaxy smart[hone marketing campaign featuring low light imaging capability of up coming flagship Galaxy S22. The campaign is launched in major cities New York, Dubai, London, Kuala Lampur and Seoul with huge billboards of 3D displays. 

The tigers represent wonderful night-vision and vivid colors of Samsung Galaxy devices especially up coming Galaxy S22 lineup with an extra 3D camera for low light specialty. The tiger also highlights Samsung's passion of “own innovative past following over a decade of refusing to play it safe.”. The past years of innovation in low light imaging is also going to see next chapter of video recording innovation with new 8K mode.



Samsung has also announced BTS pop music band hosting the event mirroring last year's Galaxy S21 launch. BTS BTS is so popular among the youth worldwide and also known for music artists taste of testing new Samsung smartphones with their last year's unboxing of Samsung devices. This time around also, BTS band will be unboxing Samsung's flagship Galaxy S22 and Tab S and sharing first impressions about the new products.

Samsung is again at the center of hype to launch Galaxy S22 with all the buzz and youth inspiring value proposition for innovation and product quality of Galaxy brand. Samsung is also in high anticipation by fans and journalists in China and other key markets against the competition of Apple and Chinese companies. 

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